The new buzzword for new generation televisions is OLED. It stands for “Organic Light-Emitting Diode”. OLED is the emissive electroluminescent layer from a film of organic compound which emits light in response to an electric current. You do not need to understand this. What is important for those who want to jump in and be one of the first to experience the next generation of TVs is that it offers vivid colors, deepest blacks you ever seen, stunning contrasts and incredible details. It is also more energy efficient. One step up from LED TVs.
LG is one of the first to launch OLED TVs 2 years ago. Sensing a rise in market momentum towards the adoption of this new technology it has just announced the addition of flat, non-curved models to its 4K OLED TV lineup. This triples the number of models in their OLED range.
The new EF9500 Series will have screen sizes of 55 and 65 inches. Pricing is about the same as their similar sized curved models: $6,999 for the 65-inch model and $5,499 for the 55-inch model.
The EF9500 Series will support the playback of HDR content, and an upcoming firmware update will add HDR support to the curved EG9600 Series, as well. Other features for the entire range include ultra-thin panels (the 55-inch models are thinner than any smartphone, the company said), razor thin bezels, webOS 2.0 smart TV platform and Harman/Kardon speakers. Will be interesting to see whether such thin TVs are robust enough to be stand mounted.
Watch out for the new LG OLED TVs this coming September.
Series, models and suggested pricing for LG’s full line up of OLED TVs include:
• EF9500 – OLED 4K TV
65-inch class (64.5 inches diagonal) model 65EF9500: $6,999
55-inch class (54.6 inches diagonal) model 55EF9500: $5,499
• EG9600 – OLED 4K TV
65-inch class (64.5 inches diagonal) model 65EG9600: $6,999
55-inch class (54.6 inches diagonal) model 55EG9600: $5,499
• EG9700 – OLED 4K TV
77-inch class (76.7 inches diagonal) model 77EG9700: $24,999
• EC9300 Series – Full HD OLED
55-inch class (54.6 inches diagonal) model 55EC9300: $2,499